New Look for the VFW logo

- 10/1/2018

We’re pleased to officially announce the VFW will launch a new look on November 6!


The new look will be spearheaded by the deployment of a new, modern and simplified VFW logo designed to better convey who we are as an organization, and allow us to stand out in an increasingly competitive media market. In short, this new logo will strengthen the VFW brand, reaffirming our position as America’s greatest veterans service organization and allow us to better connect with new audiences.  


New VFW Logo below



New VFW Logo style guide CLICK HERE


For clarification, the Cross of Malta will always remain the official seal of the VFW. We are not leaving the Cross behind, but rather elevating the importance of the Cross by limiting its usage to instances in which it can be fully reproduced, and instances which require formal representation of our brand. The Cross represents the highest ideals of the organization and should be afforded a degree of reverence when it is displayed.

We understand many of you have expended resources over the years to obtain merchandise and material displaying the current VFW logo. We are sensitive to this, and therefore, it is acceptable should you choose to exhaust your current inventory of VFW-branded print materials and continue to use VFW-branded merchandise until it is time to reorder or until the year January 1, 2021.

1. All future orders of VFW-branded collateral will display the new logo. The VFW Store will begin expanding merchandise offerings which display the new logo while limiting options displaying the Cross of Malta, however, all offerings in this year’s Store catalog which display the Cross will be honored.


2. For those of you using the Website Solution Program platform, the logo update will occur automatically on November 6.

Exciting times are ahead for our great organization, and we truly appreciate your every effort to implement the new logo on, but not before November 6.

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